Jimmy Simmons | Rise
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rise24

Analytics are changing the way basketball is being played,

creating a new experience for players and coaches.

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Introduction

A connected basketball training app concept for competitive elementary-high school teams implementing IOT devices to improve performance in the individual training experience. Leveraging the platform of the NBA 2k17 MyPlayer integrated with hybrid training programs to gamify the process and introduce a new experience of player development. Created over 10 weeks in Perceptual and Cognitive Human Factor.
Winter 2017.

Problem

Players are lacking personalized attention and missing opportunity to develop.

The current coaching model is outdated and inefficient.

Playing time is not equal, and practice time is limited.

The momentum of growth is lost without engagement between practices.

Individual workouts are often inefficient lacking structure, direction, and motivation.

Progress is difficult to measure without proper data collection and analysis.

Stats are time consuming & require additional personnel to observe, record, tabulate, analyze and implement.

Data visualization must be simplified for player & coach comprehension or it will not change behavior.

Objective

Reveal hidden processes & opportunities through statistical analysis to deepen the player/coach relationship and help teams play a more beautiful game.

How Might We...

Leverage the autonomous collection of stats and utilize a competitive community of players who use it to keep teammates involved socially & improving physically outside of practice?

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Interviews

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Jason |
Freshman

"I LOOK FORWARD TO COMPETITIVE DRILLS LIKE SHOOTING RELAYS, ITS ALWAYS FUN TO BEAT YOUR FRIENDS SINCE WE ARE USUALLY PLAYING ON THE SAME TEAM."

"I GROW THE MOST WHEN I'M LOCKED IN ON A GOAL.. JUST TRUSTING THE GRIND AND STICKING TO THE PLAN."

"COACH'S ROLE....MOTIVATING YOU AND GIVING YOU WISDOM IN SITUATIONS WHEN YOU DON’T SEE IT ALL YOURSELF."

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Colton |
Sophomore

"I DON’T HAVE TIME TO WORK ON MY SHOT AND REALLY FOCUS IN ON IT AT PRACTICE. THAT'S ALL ON ME BEFORE & AFTER."

"Sometimes 1v1 isn’t a fair matchup... percentages and stats would bring a whole new level to the competition."

"I'M ALWAYS PRACTICING FOR THAT BIG SHOT BECAUSE I WANT TO BE THE ONE TAKING IT AND THERES NOTHING WORSE THAN WHEN YOU MISS AND PEOPLE ARE QUESTIONING YOU."

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Coach |
Cummings

"STRUCTURE IS EXTREMELY IMPORTANT. TIME IS LIMITED AND I COME INTO EVERY PRACTICE WITH A STRICT PLAN... WE NEED ALL THE PIECES TO ADD UP TO THE WHOLE EACH PRACTICE."

"Chemistry makes or breaks a team. I try and bring the team together however I can but it's not a bond I can force upon them. It's a trust that builds over time."

"EVERYTHING IN PRACTICE IS STRUCTURED AROUND HOW THE TEAM CAN WORK TOGETHER AND SOLVE EACH TASK I PUT BEFORE THEM."

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User Journey Map

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Information Architecture

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Wireframes

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Prototyping

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FEATURES

Train

Train

Problem

Practice is team focused with limited time left for personalized attention in areas where players are struggling. Individual training outside of practice can be disorganized, inefficient, and disengaging with goals that are difficult to set and progress that is hard to measure.

Opportunity

An evolving training app that can pin point areas the player needs to improve and provide them with direction and insight to continue their growth outside of practice. Coach can see who is putting in work and analyze statistics from their workouts like shot efficiency and hot spots which he can later implement at game time by the form of a play or formation to utilize their skill sets.

NBA 2k17 Integration

Problem

Youth are spending less time being active, improving physically and more time connected through video games and social media. The love for the game can be lost in the productivity focused nature of team practice.

Opportunity

Integration into NBA 2k17 video game allows for players to keep improving individually through hybrid training attributes in real life that are implemented into the development of attributes for their NBA 2k17 My player. Rewarding the players for their hustle and associating entertainment with the physically enduring aspect of training, effectively making the work worth it. Build team chemistry on a new platform that allows for a new level of competition while growing the players intellect in the game of basketball.

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challenge

Challenge

Problem

Only 5 players make the court and some players lose the opportunity to compete and succeed. Training individually can suffer from a non-competitive atmosphere without coaches and teammates present to reward and challenge the player.

Opportunity

Friendly competition builds team chemistry while providing social opportunites and motivating players to improve in designated aspects of their game. Win trophies and share your victories with your friends. Play for the street cred and bragging rights. Everyone gets a shot at the trophy but only a certain number of player can hold the trophy, making the players feel pride in defending the title.

Social

Problem

With the competitive nature of practice it is often hard for players to connect and bond with each other. An essential component for a teams success is the chemistry and connection between players on and off the court.

Opportunity

Building a platform where players can socialize and share the results of their workouts, smack talk on their challenges, and the scores of their games creating a deeper connection within the team.

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Calendar

Calendar

Problem

Time is a precious resource and coaches often trouble organizing and communicating the complicated schedule with players and parents. Not all players have a form of transportation which leaves an unnecessary burden on the parents.

Opportunity

Consolidate all team events in one location to allow an efficient communication channel to players, parents, and coaches. Give players the advantage of creating events outside of practice to improve their opportunity for success and to allow them to build a stronger bond outside of practice.

Leaderboard

Problem

It can be difficult for the players to see where they stack up against their teammates in the many complicated aspects of the game and to locate the areas they need to improve. Coach can only spot the strengths in weaknesses over time through limited reps in games and practice.

Opportunity

Utilize analytics to show players where they are falling behind against teammates. Allow players to motivate and encourage each other to get better in areas they struggle and to challenge them in those areas to earn playing time in the position they are needed. These analytics also give coach the insight to notice patterns and better implement his players talents.

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playbook

Interactive Playbook

Problem

The coach's toolkit is outdated especially by means of the playbook. Providing verbal walkthorughs to a select group of players or by printing poorly scribbled diagrams on an inanimate piece of paper. Players struggle to comprehend the diagrams and the walkthroughs may be in depth but they are only specific to one position.

Opportunity

Implement current technology to provide an interactive playbook easily available through their phone or computer dashboard to allow them to learn more dynamically and allow them to learn plays from other positions. The interactive playbook allows them to more efficiently collaborate and communicate about different intricacies of the plays.

my park | pick-up games

Problem

Organizing players for a simple task like a pick-up game can be over complicated and doesn't promote a spontaneous game or training session.

Opportunity

Create a map of all the courts around the area to give players the ability to find and organize places to further their game with friends and teammates eliminating the hassle of scheduling.

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