Analytics are changing the way basketball is being played,
creating a new experience for players and coaches.
A connected basketball training app concept for competitive elementary-high school teams implementing IOT devices to improve performance in the individual training experience. Leveraging the platform of the NBA 2k17 MyPlayer integrated with hybrid training programs to gamify the process and introduce a new experience of player development. Created over 10 weeks in Perceptual and Cognitive Human Factor.
Players are lacking personalized attention and missing opportunity to develop.
The current coaching model is outdated and inefficient.
Playing time is not equal, and practice time is limited.
The momentum of growth is lost without engagement between practices.
Individual workouts are often inefficient lacking structure, direction, and motivation.
Progress is difficult to measure without proper data collection and analysis.
Stats are time consuming & require additional personnel to observe, record, tabulate, analyze and implement.
Data visualization must be simplified for player & coach comprehension or it will not change behavior.
Reveal hidden processes & opportunities through statistical analysis to deepen the player/coach relationship and help teams play a more beautiful game.
How Might We...
Leverage the autonomous collection of stats and utilize a competitive community of players who use it to keep teammates involved socially & improving physically outside of practice?
"I LOOK FORWARD TO COMPETITIVE DRILLS LIKE SHOOTING RELAYS, ITS ALWAYS FUN TO BEAT YOUR FRIENDS SINCE WE ARE USUALLY PLAYING ON THE SAME TEAM."
"I GROW THE MOST WHEN I'M LOCKED IN ON A GOAL.. JUST TRUSTING THE GRIND AND STICKING TO THE PLAN."
"COACH'S ROLE....MOTIVATING YOU AND GIVING YOU WISDOM IN SITUATIONS WHEN YOU DON’T SEE IT ALL YOURSELF."
"I DON’T HAVE TIME TO WORK ON MY SHOT AND REALLY FOCUS IN ON IT AT PRACTICE. THAT'S ALL ON ME BEFORE & AFTER."
"Sometimes 1v1 isn’t a fair matchup... percentages and stats would bring a whole new level to the competition."
"I'M ALWAYS PRACTICING FOR THAT BIG SHOT BECAUSE I WANT TO BE THE ONE TAKING IT AND THERES NOTHING WORSE THAN WHEN YOU MISS AND PEOPLE ARE QUESTIONING YOU."
"STRUCTURE IS EXTREMELY IMPORTANT. TIME IS LIMITED AND I COME INTO EVERY PRACTICE WITH A STRICT PLAN... WE NEED ALL THE PIECES TO ADD UP TO THE WHOLE EACH PRACTICE."
"Chemistry makes or breaks a team. I try and bring the team together however I can but it's not a bond I can force upon them. It's a trust that builds over time."
"EVERYTHING IN PRACTICE IS STRUCTURED AROUND HOW THE TEAM CAN WORK TOGETHER AND SOLVE EACH TASK I PUT BEFORE THEM."
User Journey Map